At BRE it’s no secret that we love to spread joy. Everything we do, from solo performances to epic productions comes from a desire to turn every event into a memorable experience for the audience and the artists too. We see events as more than occasions and think of each one as an opportunity to briefly suspend belief and take people on a journey of discovery, where the lines between fiction and reality are blurred.

We call this immersive entertainment.

Nearly any type of entertainment can become immersive, but it takes a lot of skill and insight to design a truly memorable immersive experience. You need a big vision and an open mind to curate multiple layers of entertainment that work in harmony to create something spectacular. You always need to start by creating the right ambiance to fire up your audience’s imagination so we always look at the space and décor and use them to inspire the story and the things we create. Then to ensure guests are transported the second they step into the venue, our performers become the set and stage, turning any part of the space into a portal that shifts and morphs into a backdrop that seamlessly aligns with the story you’re telling.

Then you have to consider how your performers interact with the environment around them. We always make sure we balance bigger set pieces with complementary roaming performers to really enhance the vibe. Mixing forms of entertainment creates pockets of intrigue for your guests, ensuring they remain engaged throughout the event. This is key when you’re trying to create an immersive world for your audience because you want to provide multiple opportunities for exploration that keeps them in the magical realm you’ve created for the night. And, to really take things to the next level, you can incorporate lots of fun, interactive elements like hidden clues to find, scripts to learn and guided activities they need to complete in order to move the plot along. We also always recommend having costumed artists makeover your guests to match the theme with biodegradable glitter, henna tattoos, elaborate hairstyles and more.

When you configure your entertainment in this way, the synergy between performers creates an atmosphere that takes guests from spectators to active participants in the story. The sheer wonder of losing yourself, even if just for a moment is intoxicating and it’s why audiences love immersive experiences so much. Exploring the hidden corners of a world that exists only for one night is the most unique, exclusive experience imaginable and it’s just as special for the performers too. The privilege of providing a one-of-a-kind experience that evokes awe is what makes all the hard work worthwhile.

Artists were born to make magic. We’re expressive and creative. Sometimes the things we create are just for ourselves, but when we share our gifts with others it takes our performance to another level. Weaving our magic to build worlds of make-believe is a creative outlet and a journey to the depths of pure artistry. Every time we embark on a quest to create a memorable experience, we get a chance to break free from the constraints of reality and inhabit characters that only exist on the fringes of imagination. We get to push boundaries and transcend the limits of possibility as we become vessels through which stories are told, emotions are shared and connections are forged.

The allure of immersive entertainment is its ability to transform the ordinary into the extraordinary. When audiences are immersed in the worlds we create, they’re whisked away from the mundane to a place where dreams come alive. For performers, the thrill of immersive entertainment is the chance to become conduits for wonder and delight. Just like guests, we’re transported to a place where we can lose ourselves, leave reality behind and celebrate the power of human creativity.

Immersive events offer an escape, a chance to pause the rational mind and allow the heart to lead the way. You can wave the white flag and surrender to endless possibility but the only rule is to let yourself be carried away.